Webinar: How to Build an Effective Product Offering Across Europe – Combine In-House Stock, Vendors, and Dropshipping in One Strategy!

E-commerce is constantly evolving, and the pressure for efficiency, speed, and a wide product offering is growing. In our recent webinar, we explored how successful sellers structure their product assortment using multiple sources — combining in-house inventory, external suppliers, and dropshipping — and why this strategy enables effective growth without unnecessary risks.

What we covered:

Why you shouldn’t rely solely on your own warehouse

We started by explaining why a purely inventory-based model is often no longer sufficient. Dropshipping enables you to:

• react quickly to trends without holding stock,
• expand your product range without increasing warehousing costs,
• test new products or categories with minimal risk.

How to divide roles between your warehouse, suppliers, and dropshipping

We focused on how to strategically decide which products to keep in-house, which to outsource, and which to sell via dropshipping. Key recommendations included:

• categorizing products by margin, turnover rate, and availability,
• setting clear internal processes for each fulfillment method,
• using systems that allow transparent management across multiple supply channels.

How to handle international expansion

In the second half of the webinar, we dove into the concrete steps required for expanding into foreign markets:

• how to deal with VAT and logistical requirements within the EU,
• why it’s important to find local suppliers or dropshipping partners,
• how to pre-validate SLAs, profitability, and delivery performance.

Real-world experience from expanding to five countries

Lukáš Bábíček, the sales manager who led the webinar, shared his firsthand experience:

• how he successfully expanded into five European countries using a hybrid model,
• how he tackled typical challenges in each market (e.g. different packaging standards, returns processes, or customer support),
• and how a well-structured strategy helped reduce risks and accelerate time-to-market.

Missed the webinar? Watch the full recording!

You can watch the entire webinar, including the case study, practical tips, and process insights, on YouTube:

The webinar is conducted in Czech. For other language versions, we recommend enabling automatic translation using YouTube subtitles.